Disney's Characters Now Available for AI Video Creation

A new deal between Disney and OpenAI lets users create AI-generated videos featuring famous Disney characters. This includes figures from Pixar, Marvel, and Star Wars, such as Mickey Mouse, Elsa, and Darth Vader. The agreement licenses the characters for use in OpenAI's video-generation tool, Sora. The technology will also be integrated into the popular ChatGPT chatbot. This move marks a major shift for Disney. The company has historically been very protective of its intellectual property. Analysts see it as a strategic embrace of artificial intelligence in media creation. Wired executive editor Brian Barrett noted the significance. He said it gives OpenAI a huge library of recognizable characters. For Disney, it is a way to explore new forms of fan engagement. The financial terms of the deal were not disclosed. It is unclear when the character tools will become available to the public.