Subway Corgi's New Mission: Carrying Shelter Dogs to Fame

A man who became famous for carrying his corgi on the subway is now using his viral fame to help other dogs find homes. Bryan Reisberg first captured attention by taking his dog, Maxine, on rides across the New York City subway system. Videos of the adventures made them both social media stars. Now, Reisberg has started a new project. He carries adoptable shelter dogs in a backpack during his travels. His goal is to boost their visibility and help them get adopted. The television program "Good Morning America" recently surprised Reisberg to highlight his work. He says the initiative, called "The Maxine Project," is his way of giving back. The project uses the power of social media to connect homeless dogs with potential owners. Reisberg's large online following means each dog gets seen by thousands of people.